Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskines modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as the artists notebook. Since then, Moleskine has pursued a brand image of a book yet to be written, the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.
CONTENTS:
INTRO
EDITORS LETTER
MEMORY LANE
Memories of Moleskine notebooks
TIMELINE
A chronicle of core Moleskine items over the ages
INTO THE MARKET
The Moleskine shop and cafe in Milan, Italy
OPINION
Isabelle Boinot, artist
LINEUP
Moleskines brand-defining product family
VALUES
Symbolic elements of Moleskines trademark notebook
ALTERNATIVES
Competitors with their own edge
OPINION
Young-man Huh, cartoonist
MY TOOLS
The people who use Moleskine as part of their toolkit
ON THE DESK
Moleskines on a creatives desk
OPINION
Sylvie Betard, stationery brand founder
SHOPS
Retail presence of Molekine in three European cities
PAIRING
Products that look even better with Moleskine
RECORDED
The power of records
BRAND STORY
Moleskines birth and growth
MANUFACTURING
A manufacturing process that prioritizes the environment
COLLABORATION
Special releases created through various brand collaborations
CREATIVE RELATIONSHIP
Moleskines four languages of creation
TIMELESS THOUGHTS
In the words of artists who created the Moleskine stories
INTERVIEW
Arrigo Berni, Moleskine CEO
FIGURE
Moleskine in numbers
